![]() Called validated learning, this Lean Startup method approaches Startups as a continuous experiment to validate assumptions. This brings us of one the most important lessons of the book: always test your assumptions about everything.Įrics Ries proposes a model in which the progress of a Startup should be measured in terms of knowledge gained. It turned out that no customer was willing to pay for those features. When it came to the time of launching the product, it was a complete commercial failure. They were fearful of launching a bad product and spent countless hours refining its features. In the beginning of the book Eric Ries writes about one of the products launched by his company IMVU. ![]() ![]() What are our assumptions about the value proposition?Įric Ries starts by defining what a startup is: an institution built to create a new product or service in conditions of extreme uncertainty. ![]() The book that laid down the framework for today's startup culture.īeing one of the most famous books for entrepreneurs, what exactly turned Eric Ries' ideas into a worldwide phenomenon with followers all around the world? The Lean Startup tells the story of Eric Ries' successes and failures as an entrepreneur and how he developed a model for managing innovation, based on the principles of lean manufacturing and the Toyota Production System. ![]()
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